11-Promo[2] - Promotion Persuasive Communication...

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Promotion Persuasive Communication Advertising
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Promotion Personal Selling
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Promotion Publicity
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H&M is putting one of the biggest billboards in New York City to promote its upcoming spring line. By this evening, the 15,200- square-foot ad of a woman wearing an H&M linen suit will appear on the city's oldest remaining skyscraper, the Flatiron Building. Publicity
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Promotion Sales Promotion
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Promotion New Media – Targeted Media* iPods Video on demand Mobile phones – text and video Internet Behavioral targeting Ads appear based on what you look at on the web Tacoda Revenue Science Chat rooms Blogs Web series – Pepsi’s 100 Concerts in 100Day Communities Myspace.com
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Promotion New Media – Targeted Media* Advergames Mitsubishi’s Thrill Ride Challenge Audi’s The Art of the Heist – A3 launch Broadband online channels ESPN360 Podcasts Cell phones Text Video Interact with billboards – Bluetooth technology Product placement TV Video games Movies
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This note was uploaded on 03/19/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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11-Promo[2] - Promotion Persuasive Communication...

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