Brand[2] - • Marriott • Westin • Hilton Brand Promise...

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Brand A promise wrapped in an experience
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Brand Image Example Mazda Brand Image Commercia l
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Brand Promise BMW – The ultimate driving machine Volvo – Who Would You Give a Volvo To? Promise of safety Chevrolet – Like a Rock American made imagery Ford – Built Ford Tough Quality is promised.
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Brand Promise Examples from supermarkets and chains Wal-Mart Always low prices, always Winn-Dixie Getting better all the time. Publix Where shopping is a pleasure. Target Connecting smart shopping with affordable design.
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Brand Promise Ritz Carlton Hyatt
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Unformatted text preview: • Marriott • Westin • Hilton Brand Promise • Days Inn • Motel Six • Cabot Lodge Experience • Emotion – Feel good – Feel important – Feel loved – Feel you belong – Feel excited – Feel alive – Feel respected Experience • Tangible/functional • All cars get you to the: – Grocers – Dry cleaners – School – Home – Ball park Experience • What do you FEEL when you go to the grocers, ball park, school, etc. in a: • Hummer • Ford Escort • Corvette • Porsche 911 • Honda Accord...
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This note was uploaded on 03/19/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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Brand[2] - • Marriott • Westin • Hilton Brand Promise...

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