Cassandra COTY highlights 5 09

Cassandra COTY highlights 5 09 - May 2009 Cassandra Report...

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May 2009 Cassandra Report - Coty-Related Key Highlights - Prepared By : Pa tric e  We im a n C o ty MRD July 2009
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2 Background and Methodology The Cassandra Report is created by the Intelligence Group in order to track trends, attitudes,  spending, and lifestyles for  Gen X and Y (14-39). The Cassandra Report is compiled using two separate and distinct groups and methodologies: The  mainstream  po rtio n wa s  de rive d fro m  a n o nline  s a m ple .  A to ta l o f  900  inte rvie ws  we re  c o nduc te d o nline , with re s po nde nts  a g e s  14 to  34. Ethnic   re pre s e nta tio n: re fle c ts  the  U.S . po pulatio n. A writte n s urve y wa s  dis trib ute d to   350 trendsetters  a g e s  14 to  34 in 14  c itie s  (Exa m ple s : NY, LA). Ethnic  re pre s e nta tio n: 60%  C a uc a s ia n 15%  His pa nic 15%  Afric a n Am e ric a n 10%  As ia n/O the r The study was fielded from February 13, 2009 to February 20, 2009.
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3 Marketing/Brands
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4 Favorite Fragrance Brands Cool Water wa s  c o ns ide re d a  fa vo rite  fra g ranc e  o f “m a ins tre am ” re s po nde nts . Fo r “tre nds e tte r” re s po nde nts ,  Daisy  ( Marc Jacobs)  is  a fa vo rite . Axe  and O ld S pic e  are  po pular fra g ra nc e  bra nds  fo r b o th “m ains tre am ” a nd  “tre nds e tte r” re s po nde nts .   
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5 Favorite Skincare Brands
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This note was uploaded on 03/19/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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Cassandra COTY highlights 5 09 - May 2009 Cassandra Report...

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