Distribution & supply chain

Distribution & supply chain - Distribution & Supply...

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Professor Downs
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Marketing Functions in  Distribution Channel Pricing Promotion Packaging Displaying Inventory  control Customer  service Credit Exchanges
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Degree of Distribution Exclusive distribution Rolls Royce, Rolex, Brioni, Manolo Blahnik Selective distribution BMW, Mercedes, Movado, Armani, 7 Jeans Intensive distribution Chevrolet, Guess?, soft drinks, cigarettes, milk
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Direct vs. Indirect Distribution Direct (manufacturer >>> consumer) Control Incur cost Expertise Deal with all problems Perform all marketing functions  
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Indirect  (manufacturer > wholesaler > retailer >  consumer) Lack of control Less expertise Focus on what you do best Others perform marketing functions Direct vs. Indirect Distribution
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On the Street Product placement Shelf facings Category management Planogram
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Objectives Minimize costs in supply chain Maximize inefficiency in supply chain
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This note was uploaded on 03/19/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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Distribution & supply chain - Distribution & Supply...

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