Distribution_&_supply_chain[2]

Distribution_&_supply_chain[2] - Distribution &...

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Professor Downs
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Marketing Functions in  Distribution Channel Pricing Promotion Packaging Displaying Inventory  control Customer  service Credit Exchanges
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Degree of Distribution Exclusive distribution Rolls Royce, Rolex, Brioni, Manolo  Blahnik,Cartier Selective distribution BMW, Mercedes, Movado, Armani, 7 Jeans,  Juicy Couture, Louis Vitton purses Intensive distribution Chevrolet, Guess?, soft drinks, cigarettes,  milk, toothpaste
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Direct vs. Indirect Distribution Direct (manufacturer >>> consumer) Control Incur cost Expertise Deal with all problems Perform all marketing functions More localized responsiveness to comsumers  
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Indirect  (manufacturer > wholesaler > retailer >  consumer) Lack of control Less expertise Focus on what you do best Others perform marketing functions Ex: Organic baking mixes sold at Publix Direct vs. Indirect Distribution
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On the Street Product placement Shelf facings Category management Planogram
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Distribution_&_supply_chain[2] - Distribution &...

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