environmentalscanning.ppt

environmentalscanning.ppt - Globalization (of marketing)...

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Environmental Scanning Melissa Clark Nieves
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Environmental Forces Competitive Political Economic Legal and Regulatory Technological Sociocultural
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International Marketing marketing activities across national boundaries. 
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Unformatted text preview: Globalization (of marketing) the development of marketing strategies that treat the entire world (or its major regions) as a single entity. Turn it loose...
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environmentalscanning.ppt - Globalization (of marketing)...

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