macroenvironment - Marketing Professor Downs...

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Unformatted text preview: Marketing Professor Downs Macroenvironment p om C tion e ti olo gy Ec on om y chn p Consumers p Demography ltural Cu Te p p it Pol i ca l Lega l Macroenvironment Economy Unemployment rate Inflation rate Interest rates Exchange rate Balance of trade Macroenvironment Technology Miniturization of computer chips High tech communication devices (simplifying global communication) Microwave Fiber Optics Irradiation Macroenvironment Technology Wireless networking - Bluetooth 3-D home movies On-demand media (podcasts) Broadband Streaming media content on the Internet Macroenvironment Culture Fitness Equality Conspicuous consumption vs. value Role of women Macroenvironment Carter Reagan/Bush Clinton/Bush Consumerism Nationalism Individualism vs. Collectivism Political Macroenvironment Legal Tobacco Liquor Children's products Automobiles Growth & Development Macroenvironment Demographics Median age Ethnic/racial mix Geographic trends Boomers ('46-'64) Gen X Gen Y (`81-'95) ...
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macroenvironment - Marketing Professor Downs...

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