Model & use - {:5 VizEdu - Windows Internet Explorer 2m?

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Unformatted text preview: {:5 VizEdu - Windows Internet Explorer 2m? E,l'ittp:II',I'li-'izedu.con'i,lI V ‘9 3" Google .9 ' § File Edit Tools Help Tl? I413? [grizth 'u'iew Favorites fiHome T Feeds {J} Y QégPrint T |fivF‘age v Tools 7 e Dec Reputation Management January 19. 2009,. 12:59 pm POPULAR TAGS Blog Ellogs CaseStudrir Cirnn'lunitliir Cloud Computing Collaborate Collaboration Communication Communityr Content Conversation Corporate 8|og Crawlability Crowdsource Customer Enterprise2.0 Facebook Flash FriendFeed Keyword Lifestrean'ling LinkedIN Listening Marketing Monitoring open Ranking Factors Reputation SEC} Sharing Social Bookmarking Social Media Social Media Marketing Social Media Monitoring Social Networking Tagging telezent Twitter Iirizedu Web2.o YouTube —) The Social Web has become a single, giant, reaitime communication ii collaboration platform. —) People are expressing themselves using Blogs= Videos, Forums= Pictures= Comments= Reviews, Votes, Social Networks etc. J Rating, Recommending x” 11 products Se. services —- L ' Raising voices } del.icio.us \ i_/'\ x __ '_ N1”; -- Helping one facehook Wjifl< ‘ another Conversations About. t You. c Your Product. c Your ComPany. I Your EBNiCB. Activismr Social:r HealthrCommercial META Log in Entries RSS Brand Equity. Decision Making. Perceptions. Main Menu ——!I- Iil'li'ord Pre ss.org Sales. ARC H WES Januaryr 2008 December 2008 November 2008 october 2008 a Internet 1;": 0::u:urrient4 - i'-'1iu:r ww.VizEd11.com Dial Din-In This Stnru .II'l-l )9- A {:5 VizEdu - Windows Internet Explorer 2m? Ehttpo'i'vizedutomi' V ‘9 3" Google .9 ' File Edit 'u'iew Favorites Tools Tl? I413? [@Vizedu Help Reputation Management January 1.9,. 2009,. 12:59 pm ONLINE REFUTATION Your reputation can be dest‘oyed in home by a blogger: upset 1a-‘ith your company. 13 A unhappy friendi’customor can ruin your onlino reputation very oasfly today. Damaged Dnline Reputation Mega tire User Generated Content on '- Destroyed brand flqu'rty. ‘- Dropin sales. L Negative publicity. I Dropin market share. Spreads very fast {hours a days) Examples of com pa niee hurt by negative water content. gamaaoo Main Menu wwMizEducom Dial Din-In This qrnru .II't-l I: if, Eran fl Inhn}: - Mil: E ri'I-Eii'l=I.EtiF|I;| dige. .. 'I.I'iEEI:l|J - 'I.I'I.I'iFII:l. .. E tin:u:urrient4 - fiHome T Feeds {J} Y QégPrint T |fivF‘age v Tools 7 e Dec POPULAR TAGS Blog Ellogs CaseStudiir Cirnn'iunitiir Cloud Computing Collaborate Collaboration Communication Communityr Content Conversation Corporate Eilog Crawlaoility Crowdsource Customer Enterprise2.0 Facebook Flash FriendFeed Keyword Lifestrean'iing LinkedIN Listening Marketing Monitoring open Ranking Factors Reputation SEC} Sharing Social Bookmarking Social Media Social Media Marketing Social Media Monitoring Social Networking Tagging telezent Twitter VlZEdU Web2.o YouTube META Log in Entries RSS Ii.I'ii'ord Pre ss.org ARCHIVES January:r 2009 December 2000 November 2000 October 2000 a Internet E tIII:u:urrientE - moss mane 9.. )9- A V v 3:44 Fir-"l fl" VizEdu - Windows Internet Explorer File Edit 'u'iew Fayorites Tools Help 1% fig [figizEdu l— fiHome * Feeds {J} * @ Print * @F‘age v Too Reputation Management ‘3 DEC January 19,. 2009,. 12:59 pm POPULAR TAGS IMPORTANCE oF ALL oNLmE REFUTATIGN 3'09 3'095 caseswdl’ Cimmunityr Cloud Computing _ _ I I I _ —I Collaborate Collaboration . El Safeguarding. your onhne reputation 1s as Important as your credit Communication Community score nowadays. Content Conversation — — Corporate Ellog Crawlability . . _ _ _ , . — Crowdsource Customer . Every lite transaction you have like lflfllill‘lg lora Job, romance, Enterprisem Facebmk Flash Michael Fertik " " frientL etc. People will look you upon the web and make conclusions. FriendFeed Keyword REF-“311913 Dmlmdfl Lifestreaming LinkedIN I Listening Marketing l: F El Wt people see on Googlef‘fahoo is the new Homepage. Monitoring OPE“ Ranking " E Put your brand in Google and see what comes up. Fact?“ Repl‘tatl'fl” SEQ . Sharing Soelal Bookmarking BohPearson VP-Cflmmmifi“ -. _ Social Media Marketing ' Social Media Monitoring Social Networking Tagging telezent Any Life Transaction ' ' . I l ' _ . _ l'l'lcll‘llm'l [Fm-Jul}. -‘ ' -:- «'- flame to can; “slang TWIttEI’ VIZEIZlLI Web2.U II Looking For a Frrendfflemanee. ' .. :fihare perceptions YouTI-Ibe ' Buying a Froduewfiervice. II I_ I—lh- r Errand perception Heated. - Education. .._ 5.; " I. I : Pereonal reputation effected. ' Looking For a eompanyi'vendor. _ , . *fia lea effected. META If Other Deoieion 5-. iI-'-'---"".-_'a~'-g"-"-_'v'I _ _ * Decisions effected. LDEI ||'| Entries RSS Word Pre ss.org ARCHIVES Wfiizfiducom Main Menu January 2ooe December EDGE November 2008 October 2008 l :r'-. I I 0:”: DinnThis Cal'nrw A an Hr: VizEdu - Windows Internet Explorer Fi|e Edit 'u'iew Favorites Tools Help 5% fig? [fifizEdu l— fiHome * Feeds (J) * @ Print * @Page v TUE. . e D Reputation Management EC January- 19; 2009,. 12:59 pm POPULAR TAGS REFUTATIDH MANAGEMENT —:r Tart; anmsmp Bing Bloos CESEStUdV Cimmunityr Cloud Computing Collaborate Collaboration Individuals and companies have to take ownership of their names J brands, products, Communication Community services etc. There is no fail—safe formula but a Few best practices. Content Conversation Corporate Ellog CFEI'NlalJlllt'f Crowdsource Customer Enterprise2.IZI Faceboolt Flash - - F ' or a K - a Claim the Gnllne Real Estate on your Ha me] Company nam e, nggtreginin; Litrele GO Bram: Fmdmt 0" EEWWE- Listening Marketing m” I Own the FEL'E-tTen Links in Google r "Fundy Beal”. Monitoring OPE“ REII'Il'CiI'IEI firm Factors Reputation SEC} Gog Sn mF u - n - - ir sums his Ernst- |::a:;:1. E's-minis " Get 600mg Insurance " Mlchafll Fartlk ' Sharing Social Bookmarking Create relevant and usefid content about your industry - news, research, events etc. Social Media Marketing Social Media Monitoring Social Networking Tagging telezent Twitter vizedu Web2.U Create Relevant Content ’ Offset any n egati ve ‘r’o uTu b e .. i People will content R 1 I Y link 3”“ Your namei'company META $5 Cflrfilrlsrflt Ii People will flama‘li’m‘filufiwfimw LDEI in .r Eham yaw Wlll rank higher in Entries R55 .. was WWW Search saauita. Cnmme'iit'é"'sss Ebaax ' Word Pre ss.org ARCHIVES Wfiizfiducorn Main Menu January soos December EDGE November 2008 October 2008 E Give customers more than just infonnation about your products. l ir'-. I I 0:”: DinnThis Sl'nrw A ac-i. Hr: VizEdu - Windows Internet Explorer Fi|e Edit 'r'iew Favorites Tools Help fl 'ifi [fiflizEdu l— fiHome * Feeds (J) * @ Print v @Page v TUE. . ¢ D Reputation Management EC January 19,. 2009,. 12:59 pm POPULAR TAGS REFUTATIDH WNAGEMEHT —:r TAKE memsmp Blue Bloos CESEStUdV Cimmunityr Cloud Computing Collaborate Collaboration Communication Communityr Content Conversation Freehand oonoiotentoonteflhel oinoreose oeareh ronkin . FriendFEEd KEWWd [a P g Lifestreaming LinkedIN Blog Post . . . Corporate Ellog Croutrlobilityr Gives readere information about your company that ooulol medsflume Cugtflm er D'lif55t' "Egatl'fl CGmmsnt- Enterprise2.t| Facebook Flash Commenls Listening Marketing Monitoring Open Ranking Steer oonrereetione on your - let-Form Factors Reputation SEO Sharing Social Bookmarking [B Your ouotomero are going to write about youl'your company 5mm. Social Media E] Having a blog gives you the opportuniy to host the conversation Social Media Marketing inyourereo and directlydeelwith it. Social Media Monitoring SOCial Networking Tagging telezent Twitter vizedu Web2.U . . . ‘l'r T til twitter Maintain profiles on the Eooiel web. '3” U 9 fl i Ckr Eonrloot with your customer-5 where they are. META face-hook [E 5on1e ofthese pages will appear in Sear-oh reoulte. gigs RES Word Pre ss.org - ‘ I * ARCHIVES wwfiizliducom Main Menu RE January 2ooe December EDGE November 2008 October 2008 l :r'-. I I 0:”: DinnThiq cul'nrw A .-:-i. ('1‘ VizEdu - Windows Internet Explorer Fi|e Edit 'u'iew Favorites Tools Help fl 'ifi [fiflizEdu l— fiHome * 5.1 Feeds (J) * @ Print v @Page v TUE. . e D Reputation Management EC January 11.2009; 12:59 pm POPULAR TAGS —> Moment-o we Caseswdv Cimmunityir Cloud Computing Collaborate Collaboration Communication Communityr E] Continuoel},f monitor the “Feb. Below are some free tools to monitor the web. [2] Track everything related to your name, variations of companyr'product J"'brendi"eerviceineme. Content Comerfiatifln . Corporate Ellog Croutrlobiliti.r dle an (£1 to find nut mum Crowdsource Customer . Enterprise2.IZI Faceboolt Flash Mammr FriendFeed Keyword BID Cafluarsatjians c Lifestreaming LinkedIN E) ig—i—' Ceéglm'sgle Technuratl Listening Marketing Monitoring Open Rani-ting Factors Reputation SEQ [3 Twit-tar caflvflrsatjanfi ‘ Sharing Social Bookmarking- Sou al M ed I a , Social Media Marketing Eflcjal Baakmarkm fiitfifi .- Li . ‘ Social Media Monitoring Social Q i:— de Clo "5 Networking Tagging telezent ‘ Twitter vizedu weo2.o YouTube ®| You flickr i Comm elite-"RES Sflmal Hadla 5‘33 "ill ' SOCIBII l'lf'jl‘tilt'JI'Lw Word Pre ss.org ‘ I * ARCHIVES wwfiizliducom Main Menu RE January 2ooe December EDGE November 2008 October 2008 n ri-Ilnnr I Ir'1 l I CID: nil-INTth CII'I'IF'II' A .-:-i. if: VizEdu - Windows Internet Explorer Fi|e Edit 'u'iew Favorites Tools Help fl 'ifi [fiflizEdu l— fiHome * Feeds (J) * @ Print v @Page v TUE. . .3 D Reputation Management EC January 19,. 2009,. 12:59 pm POPULAR TAGS REFUTATIDH NLANAGEMEHT —:i- ACT How Bing Bloos CESEStUdV Cimmunit'iur Cloud Computing Collaborate Collaboration Communication Communityr Content Conversation Corporate Eilog Crawlalziiliti.r . . , _ Crowdsource Customer i3 Investigate facts — i'eseaiich the coiweisatlon chain 8.: the bloggers Involved. EnterpriEEEJZI Faeebook Hash FriendFeed Keyword Lifestreaming LinkedIN El Utter to resolve any complain peisonaiiy — try to continues LiiscLLss online. Listening Marketing Monitoring Open Ranking Factors Reputation SEC} Sharing Social Bookmarking E] If you see a problem= Deal it with now. El Be honest= open and transparent. True Negative e—. . . Cflfl‘lfl‘lflfltfi I: Listen to your customer. PG? 5 reapsct‘lful MZPWF’B S O C l a l M E d l a 1" 55d Pmdflct —r 9 address the problem. —ii-r 3: mania??? a m: "Lg Social Media Marketing 1:: Bad—EEWJGB ‘ Add GammafltWtha POE-t. acfldpaln flan 3g aw Social M itoring Social Pmblfll'flfi L_ . yflua r3553 It" .| NEtWOI’ gging telezent Twitter vizedu Web2.ti YouTube F5955 “39?th? I Politer request biota:r forum META owner a - . to remove or retract. . LDEI II'I —l- Legal Options | Entries ass 0 Ask them to consider publishing your response. Word Pre sees“ ‘ I * ARCHIVES wwfiizliducom Main Menu RE January 2oos December EDGE November 2008 DP: DinnTl-iis srnm October 2008 A .-:-i. ('1‘ VizEdu - Windows Internet Explorer File Edit 'v'iet-v Favorites Tools Help fl 4% [fivizgdu I fiHome * Feeds {J} T @F‘rint * @Page v Too . e Dec Reputation Management January 11.2009; 12:59 pm POPULAR TAGS OTHER BEST PMCTISES B'FE' 3'095 casesmdl’ CII'I'II'I'IUI'IIt'y" Cloud Computing Collaborate Collaboration Be flpen fitTr-aneparent Communication Communityr _ Content Conversation 4: Share bad news like server crash or product delays Corporate Eilog CraW'lablllt'f Immediately. Crowdsource Customer 4: Let customers know what you are doing about it EUtErPr'EEE-D Fa Who‘ll: FlaEh _ _ _ _ FriendFeecl Keyword BUSINESS t Your customers wtll appreciate 1t and Will prevent them Lifegtreaming Linkedm $ $ $ from using the social web to find out what's happemng. Hater-ling Marketing Monitoring Clpen Ranking Create a Cuetomer Forum Fact” Renutatim EEG Sharing Social Bookmarking Jghn Sarah _ “E at Your customers are going to talk and converse about ' ' “WEWE' lll‘fl'” your company somewhere. S 0 Cl a I M l a —>Dpen SrTmosparont 1: Let conversation he in your own forum, social network. EOCial MEdla Marketing —>L1.stens to People g --1--l..flt.|ll1iv,flyr Emu hear it quickly in Fm" area and msmnd Social Media Monitoring SOCIBI -> Report Response quick|y_ Networking Tagging teleze nt ->Wm1<s WIHI PC'C'Plfi Twitter vizedu weo2.o '> Emenwm PWPl‘31 “We vouTuoe --'_3) Promote fiuetomere r- d I. u.-- power emote you: customers. Log in It Post customer testimonials onlttte. Entries Egg 1* Positive reviews can help counter anonymous C'I'ITH'HEH’EE BEE. camphmm Word Press.org ‘ I * ARCHIVES wwfiizliducom Main Menu RE January 2ooa December EDGE November 2008 October 2008 l :r'-. I I 0:”: DinnThis Sl'nrw A ff VizEdu - Windows Internet Explorer . .. wé' v 4+ x : File Edit 'u'iew Favorites Tools Help fl {9? [ganoo l— fiHomo v Feeds (J) v @Print v Ijet-go v Too . e El Reputation Management EC Jacua'y L9. ECCF. 1:59 pm POPULAR TAGS Blog Elloge CaseStudyr Cll'l'll'l'lUI'llt'y" Cloud Computing Collaborate Collaboration Communication Communityr Content Conversation Corporate Eilog Crawlattilit'f Crowdsource Customer Enterprise2.IZI Facebook Flash FriendFeed Keyword Lifestrean'ling LinkedIN Listening Marketing Monitoring Clpen Ranking Factors. Reputation SEC} Sharing Social Bookmarking Social Media Social Media Marketing Social Media Monitoring Social Networking Tagging telezent ' ' ' -- - - Twitter vizedu Web2.U http:.-".-'b]og_tI.-'ircd.com.-'dctb11so-"itnogcs-‘Eflflfi-"EIIH."] l.-'c}-'bcr ‘r’oLJTube _accurit;u'_gif META Log in Friaeo'baclt.u"I Suggestions — Please Entries Egg Pleaso leave a comment for' feedbackfsuggeations. We will incorporate your feedback 5. update The interactive flash animation. Word Pre ss.org ARCHIVES mmfizliduoom I_*usl m 'l'wiuur \; Embed || about Us January 2009 December EDGE November 2008 n fillfil‘ll‘ I I. 1 ll CID: DinnTl-uic. ciul'l'lt‘h' UCtIZIlJEi' EL ...
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This note was uploaded on 03/19/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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Model & use - {:5 VizEdu - Windows Internet Explorer 2m?

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