Typologies - Marketing Professor Downs Marketing Typologies...

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Marketing Professor Downs
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Marketing Typologies Marketer Product Target Market Traditional Broadened
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Marketing Typologies Marketer Business Social organizations Cultural organizations Political organizations Knowledge organizations Religious organizations Individuals Note: Cultural trends impact the traditional
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Marketing Typologies Product Durables Non durables Services Persons Places Ideas
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Celebrities now have more to gain from  brands than brands do from celebrities iPod commercial big hit with younger  demographic less familiar with his work “Modern Times” first chart-topper since  1976 No. 1 on Billboard charts  Beat out Outkast and Christina Aguilera People as Products Bob Dylan and Apple Bob Dylan iPod commercial
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VW’s new campaign, V-dubs  Rock , which gave a new guitar to  anyone buying or leasing a VW by  Dec. 31 st  2006.
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This note was uploaded on 03/19/2012 for the course MAR 3023 taught by Professor Philipdowns during the Fall '12 term at Florida State College.

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Typologies - Marketing Professor Downs Marketing Typologies...

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