Faltering demand1 - Faltering Demand Whole Milk – Gallons...

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Faltering Demand Recording Industry Sales
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Faltering Demand in Recording Industry Possible Causes Illegal downloading from Internet (Napster) Widespread use of MP3 players Purchase of digital versions of music from online, legal music libraries e.g I-Tunes store
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Product life cycle Cell phones
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Faltering Demand Coffee – cups per capita
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Increase in Coffee Consumption Possible Causes Cultural implications of drinking specialty coffee Ex: the brand image attached to Starbucks coffee The positive association of the wealthy and celebrities with coffee drinking; associated with jet-set lifestyle
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Unformatted text preview: Faltering Demand Whole Milk – Gallons per capita Product life cycle Wine – liters per capita Product life cycle HDTV HHs Product life cycle HHs with Computers Increase in Home Computers Stage in product life cycle makes PCs more affordable and widely accessible Follows strong trend of expectation for quick global communication in the business arena Product life cycle Land line telephones Product life cycle Cable television Faltering Demand Movie Theaters (millions)...
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This note was uploaded on 03/19/2012 for the course MAN 3240 taught by Professor Staff during the Fall '12 term at Florida State College.

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Faltering demand1 - Faltering Demand Whole Milk – Gallons...

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