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HUM3321_W02 - elites use mass media tools to perpetuate...

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Multicultural Film Ideology
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Stuart Hall: “Representation, Meaning, and Language” Meaning is not inherently located in language Society formulates a conceptual map that assigns certain things to language.
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Louis Althusser: “Ideology and Ideological State Apparatuses” Distinction between Repressive State Apparatus (RSA) and Ideological State Apparatus (ISA) RSA: functions by violence ISA: functions by
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James Lull: “Hegemony” Hegemony: dominance of one social group over others. Antonio Gramsci’s theory: ruling elites use mass media tools to
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Unformatted text preview: elites use mass media tools to perpetuate power, wealth, and status • Philosophy, culture, morality are accepted because it seems normative • Reproduced in basic social units (families, work, etc.): this is social consent Social consent can be a more effective means of control than coercion or force. • Subordinated peoples accept dominant ideology as normal or common sense • Assume that principles act in their best interests How might we resist cultural hegemony? • Example: RED (2010)...
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