PC5-1 - from each other. Carl will evaluate whether each...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Question 1 Ronaldo wants to develop an Internet auction- based business. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ronaldo now has to: Answer Selected Answer: Question 2 Perceptual maps include both positions of current brands as well as ideal points where a segment would want a product to be. Answer Selected Answer: a. True Question 3 Because marketing is all about creating value for customers, dividing the market based on _____________
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
segmentation can be quite useful. Answer Selected Answer: d. benefit Question 4 One of the reasons marketers utilize loyalty segmentation is: Answer Selected Answer: Question 5 To decide how much segmentation to engage in, effective marketers will likely: Answer Selected Answer: Question 6 Carl has identified four potential market segments for his Rent-A-Chef home meal catering service. Carl will then compare segments to determine if
Background image of page 2
they are distinct
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: from each other. Carl will evaluate whether each segment is: Answer Selected Answer: identifiable. • Question 7 Adidas Group owns Reebok, Rockport, and Greg Norman brands. Having a variety of brands allows Adidas to: Answer Selected Answer: • Question 8 Marco was assigned to help create a positioning strategy for the manufacturing firm where he works by working on the salient attributes. He should consider: Answer Selected Answer: • Question 9 "Corporate pilot fish" are former employees who start a new business based primarily on contacts and contracts with their old company. Corporate pilot fish most likely pursue a _____________ ___ segmentation strategy. Answer Selected Answer: • Question 10 Paula is trying to determine whether the segments she is considering for her day care center will be profitable. Which of the following will not specifically help her in this analysis? Answer Selected Answer:...
View Full Document

This note was uploaded on 03/09/2012 for the course BADM 320 taught by Professor Staff during the Spring '08 term at University of Illinois, Urbana Champaign.

Page1 / 4

PC5-1 - from each other. Carl will evaluate whether each...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online