PC5-2 - market segments with a different offering each,...

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Question 1 When Talbots, an upscale women's clothing store, tries to portray an image of "traditional, conservative, and with good taste," they are appealing to their target market's: Answer Selected Answer: a. lifestyle. Question 2 Differences in weather and climate create opportunities for: Answer Selected Answer: Question 3 Chain stores often use _____________ ________ data to identify other locations with similar demographics and purchasing behavior. Answer Selected Answer:
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Question 4 To decide how much segmentation to engage in, Phoenix University will likely weigh the value of segmentation versus the cost. Answer Selected Answer: b. False Question 5 The beer commercial "less-filling, tastes great" was based on _____________ _ segmentation. Answer Selected Answer: d. benefit Question 6 Firms use a differentiated segmentation strategy, targeting several
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Unformatted text preview: market segments with a different offering each, because: Answer Selected Answer: Question 7 Segmentation, targeting and positioning: Answer Selected Answer: Question 8 Coca-Cola introduced Coke Zero to increase sales without taking away from its existing product sales. Which of the following is not true about this effort? Answer Selected Answer: Question 9 Paula is trying to determine whether the segments she is considering for her day care center will be profitable. Which of the following will not specifically help her in this analysis? Answer Selected Answer: Question 10 Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. She will then evaluate whether each segment is substantial, responsive, ___________ and ____________. Answer Selected Answer:...
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This note was uploaded on 03/09/2012 for the course BADM 320 taught by Professor Staff during the Spring '08 term at University of Illinois, Urbana Champaign.

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PC5-2 - market segments with a different offering each,...

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