PC1-1 - chain management because: Answer Selected Answer:...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Question 1 To become a more value driven organization, Pokrah University is holding coffee- hour discussions with its students and surveying its graduates regarding students' educational needs and desires. Pokrah University is becoming more value driven by: Answer Selected Answer: Question 2 Fiona, the new manager of Common Ground Coffee House, is assessing vendor performance, customer complaints, advertising effectiveness, and all aspects of her business. Fiona recognizes value-based marketing: Answer Selected Answer:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Question 3 Thoughts, opinions, and philosophies fit the concepts of neither goods nor services, and they cannot really be marketed. Answer Selected Answer: b. False Question 4 Whenever Jami calls on his building contractor customers he asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing? Answer Selected Answer: Question 5 When considering career choices in marketing, many students overlook supply
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: chain management because: Answer Selected Answer: Question 6 When preparing for and engaging in a job interview, potential employees engage in marketing most closely associated with _____________ __ marketing. Answer Selected Answer: Question 7 In the past, manufacturer's representatives did not have up-to-minute data about the products they were selling. Today, manufacturer's representatives are often provided Intranet access to inventory data for the companies they represent. Intranet systems allow companies to become more value driven through: Answer Selected Answer: Question 8 Understanding a market's needs and wants is fundamental to marketing success. Answer Selected Answer: a. True Question 9 The marketing goal of getting the "right quantities to the right locations, at the right time" is: Answer Selected Answer: Question 10 Which of the following is a core aspect of marketing? Answer Selected Answer:...
View Full Document

This note was uploaded on 03/09/2012 for the course BADM 320 taught by Professor Staff during the Spring '08 term at University of Illinois, Urbana Champaign.

Page1 / 5

PC1-1 - chain management because: Answer Selected Answer:...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online