[2]advertisers - Companies, organizations, industry groups,...

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Advertisers ( aka Clients ) who does advertising,y?
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Consumer Goods
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package / non durable goods
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Consumer durable goods Ex: Cars, computers, hamers
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Services Ex: Comcast, Yahoo, Dish Network
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mixed products and services Ex: Zagat (Restaurant reviews)
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Specific Categories Examples
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Agriculture Cause/charity/Philanthropy Ex: American cancer society Entertainment
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Financial Services brokers, NYSE, Hospitality , Tourism Travel
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Health Care Children’s memorial hospital Retailers (ex: target) Media (ex: ESPN)
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Business to Business Trade (B2B) Business advertise to other business
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Unformatted text preview: Companies, organizations, industry groups, trades Raw materials Marketing agencies, bureaus and Organizations Governmental agencies, bureaus and organizations Experiences Ex: Las-Vegas, Events Ex: Olympics, Fide World Chess Champion, People Ex: Arnold Palmer(Voice of Chicago corps), Michael Frerichs, (I-State Senate) Places Cities, states(pure Michigan), regions, Organizations Universities(Maryland), Museums, Performing arts centers, corporations Ideas Religion, vote green,...
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[2]advertisers - Companies, organizations, industry groups,...

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