[3]ad industry - Media Research Interactive/Digital...

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the ad industry
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agencies Generate Ideas Solve Problems Build Brands
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agencies do… Market / Situation Analysis Brand Development Research Account Planning Creative Media Integrated Marketing Communications and Promotion Interactive
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there are all kinds of agencies – during lecture I’ll give you examples – a guided tour to advertising land
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full service agencies
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big ones – little ones and everything in between
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Specialized/Niche Agencies
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Business to Business Agencies
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Creative Boutiques Design Houses
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Multicultural Agencies
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Internet/Digital Agencies
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Public Relations Agencies
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Promotions / IMC Agencies
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In-House Agencies All in the family
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Media Agencies
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freelancers and consultants out there on their own
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Jobs
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Areas of Specialization in Agencies Account Management Account Planning Creative Production Traffic
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Unformatted text preview: Media Research Interactive/Digital Administrative/Operations Management account management problem solvers, relationship builders Job titles in account/client services Account Coordinator Assistant / Junior Account Executive Account Executive Senior Account Executive Assistant Account Manager Manager Account Services Account Supervisors Group Account Supervisors Vice President Account Services account planning insight and strategy research always asking questions creative concepts to production Media imagine the possibilities production bringing it to life interactive / digital / social a new world order traffic keepers of the flow agency support human resources legal services accounting office management new business the wind-up and the pitch...
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This note was uploaded on 03/09/2012 for the course ADV 300 taught by Professor Hall during the Spring '08 term at University of Illinois, Urbana Champaign.

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[3]ad industry - Media Research Interactive/Digital...

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