[6]cons beh ext factors - Guest Speaker Ben Brownback DAV...

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Guest Speaker Ben Brownback DAV Production Client(Agency, Direct, DMC) Event Planner Event Planning V.S. Event Production Media Production Production Capabilities Xerox Absolutepoker.com, Celine Dion, Letizia, Counts Media, Poker shoot
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Consumer Decision Making external influences Culture Demographics Family Reference groups Social class Marketing activities
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external influences culture learned meanings, values, norms, patterns of behavior and  customs shared by members of a society. subculture can be based on age, geographic, religious, racial and/or ethnic  differences
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Demographics Age Gender Race/ethnicity Income Home ownership Family situation Educatio n
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family roles in family consumer decision making process Initiator Information provider Influencer Decision maker (s) Purchasing agent Consumer
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reference groups groups whose values, norms attitudes or beliefs are used as a guide  for behavior by an individual Aspiration  Non - Associative  Formal  Informal examples to illustrate 
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This note was uploaded on 03/09/2012 for the course ADV 300 taught by Professor Hall during the Spring '08 term at University of Illinois, Urbana Champaign.

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[6]cons beh ext factors - Guest Speaker Ben Brownback DAV...

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