mkt-chapt7

mkt-chapt7 - Question 1 Eduardo is working on creating a...

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Question 1 Eduardo is working on creating a marketing mix for his firm's business-to-business products, and he is looking at government action. He is concerned that some of the foreign governments may place limits on the quantity of his products that can be imported. What kind of government action is Eduardo worried about? Answer Tariffs Exchange controls Quotas Trade agreements The interest rates on government bonds 1 points Question 2 Which of the following sequences correctly lists the least risky to the riskiest global entry strategy? Answer Exporting, strategic alliance, direct investment Exporting, joint venture, franchising Joint venture, strategic alliance, direct investment Exporting, direct investment, joint venture Franchising, joint venture, exporting 1 points Question 3 In comparison to the marketing mix for domestic firms, the global marketing mix: Answer excludes Place because the mix is global by definition.
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This note was uploaded on 03/09/2012 for the course MKG 300 taught by Professor Ss during the Spring '12 term at IUPUI.

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mkt-chapt7 - Question 1 Eduardo is working on creating a...

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