mkt-chapt8

mkt-chapt8 - Question 1 The Segmentation, Targeting and...

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Question 1 The Segmentation, Targeting and Positioning Process is not always linear, but the final stage is to: Answer identify and develop a positioning strategy. select a target market. describe the segments. establish the strategy or objectives. evaluate the segment attractiveness. 1 points Question 2 Each segmentation method has advantages and disadvantages, giving the marketer a great deal of choice. For even greater flexibility, marketers can: Answer use multiple segmentation methods. limit the choices competitors can make. create a customized method based on each element of the marketing mix. switch from method to method in the middle of a campaign as conditions warrant. All of the above. 1 points Question 3 Best Years Travel targeted consumers living in New York City who were over 50 years of age. Best Years was using _______________ segmentation. Answer benefit self- actualization psychographic loyalty geodemographic 1 points Question 4
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mkt-chapt8 - Question 1 The Segmentation, Targeting and...

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