mtg-chapt9

mtg-chapt9 - Question 1 Compared to telephone and mail...

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Question 1 Compared to telephone and mail surveys, Internetbased surveys offer marketing researchers: Answer relatively high response rates. results that can be processed and received quickly. more honesty by respondents. relatively lower costs all of these. 1 points Question 2 The AMA guidelines for marketing research include all of the following EXCEPT: Answer prohibiting selling under the guise of conducting research. supporting research integrity. encouraging fair treatment of clients. supporting the duty of researchers to respect the consumers' privacy. supporting efforts to overcome consumers' concerns about privacy. 1 points Question 3 ___________________ uses a variety of statistical analysis tools to uncover previously unknown patterns in data or relationships among data. Answer Data warehousing Data mining Data learning Data channeling Primary data research 1 points Question 4 Which of the following is NOT true about conclusive research?
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Answer It provides information to confirm preliminary insights. It is often quantitative in nature.
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This note was uploaded on 03/09/2012 for the course MKG 300 taught by Professor Ss during the Spring '12 term at IUPUI.

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mtg-chapt9 - Question 1 Compared to telephone and mail...

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