Unformatted text preview: if the same is true with these countries as with Pacific. It might be worth expanding in these countries since the revenues profits are good. 3) There needs to be a great deal of information to be obtained. First, a survey will need to obtain demographics of the population in addition to income and household information. Research will be needed in order to identify how Coca-Cola Company will be able to transport there products to these countries. If transport is not developed and readily available, then it would be more expensive to get the products to the stores for the customers. There needs to be information about the culture to determine how the culture will be towards Coca-Cola’s products. Would Coca-Cola be able to obtain materials needed for manufacturing in country or would it have to import its materials as well. This might add costs and lower profits....
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- Spring '11