MKTG 630 unit 5 DB.docx - Brandie Coates MKTG Unit 5 DB 1 What will you measure to determine whether your new product plan for MM is a success There are

MKTG 630 unit 5 DB.docx - Brandie Coates MKTG Unit 5 DB 1...

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Brandie Coates MKTG- Unit 5- DB September 19, 2020 1. What will you measure to determine whether your new product plan for MM is a success? There are many ways to measure market demand, and whether it is part of the company’s research process. Market demand is determined by the complete total amount of items bought by a certain consumer group within a specific market area. Demand is based on market forecast and the potential demand. For any organization to have a successful product launch they must have clear goals and objectives. MM’S new product needs to meet actual consumer needs to be successful. If MM performs careful marketing research, they will be able to identify actual consumers needs that other current existing products do not do. If MM monitors product reviews, we will be able to gain valuable insight into the preferences of our consumers. This will give us the ability to discuss our product plans with consumers, giving us the ability to align our product development with the expectation and needs of the market. This will help our sales team focus on the
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