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shopko - Now the speaker is working at Shopko ShopKo is a 3...

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Nicole Katzman Retail Leadership Symposium CS250 ShopKo ShopKo Reflection The speakers from ShopKo were very inspiring. The woman told us about her background in the retail world and gave us very valuable advice. I think I got the most out of her explaining that getting to know what your costumer wants then competing with your competitors to get it to them is very important. She touched upon the major aspects that a business should try to obtain: service, assortment, location, price, experience, and convenience. A business needs to have respectable and quick service, a wide range of products, good prices, allow the buyer to enjoy the time in the store, and last not being to far out of the way that no one goes there. She shared with us that a shopper will travel 13 minutes to go to a store, but once it reaches the 15-minute line, the shopper is less inclined to choose that location.
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Unformatted text preview: Now the speaker is working at Shopko. ShopKo is a 3 billion dollar retailer. They have four distribution centers, an optical lab, and ShopKo Rx care. ShopKo also has 350 stores, including ShopKo, ShopKo Express, and ShopKo Hometown. The speaker was very excited about ShopKo Hometown because it has some of the key aspects, such as convenience and assortment that I mentioned earlier. She also mentioned that the really liked the business culture at ShopKo because she could finally provide people with things they actually needed, unlike she did at Victoria Secret. I agree with her that it is better to work at ShopKo because she is now giving people food and necessities for life; not overpriced bras. In conclusion, I really enjoyed today’s presentation. I was very interested in what knowledge she had to share. ShopKo is a great company....
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