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Prepared Speech Notes - Sydney Hershman Newspaper reading...

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Sydney Hershman Newspaper reading was routine in the 1930’s and 40’s Most Americans received most of their news from newspapers Did not change much between 1920-1950—remarkable how it stayed the same Challenging to read Relied on advertising for large % of income Emphasis on local news…belief this is what the readers wanted to see Discriminated against blacks—either didn’t report on them or gave them very little space (would read separate weekly papers that covered the black community) High “pass along rates” “self-censorship prevailed” Newsrooms white male dominant …blacks were only housekeepers Journalists didn’t need a college degree more diverse (lower/working class) Females covered society news Many papers started television series At the time, editors felt that TV would never replace the newspaper TV offered a rich field for newspaper promotion Changes More pictures Rigid columns were broken Color Shift in delivery times Disappearance of local competition
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