chapter 3 - CHAPTER 3 PLANNING BUSINESS MESSAGES Multiple...

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36 CHAPTER 3 PLANNING BUSINESS MESSAGES Multiple Choice 1. Messages are more effective when they are a. purposeful b. audience-centered c. concise ࡥૼ֥ d. all of the above ANSWER: d. These are all characteristics of effective messages. DIFFICULTY: easy; PAGE: 44; OBJECTIVE: 1; TYPE: concept 2. An audience-centered message will consider the audience’s a. needs b. background c. viewpoint d. all of the above ANSWER: d. These are all characteristics of an audience-centered message. DIFFICULTY: easy; PAGE: 44; OBJECTIVE: 1; TYPE: concept 3. Which of the following correctly lists the three-step writing process? a. planning, writing, sending b. planning, writing, revising c. planning, writing, completing d. planning, writing, designing the page ANSWER: c. “C” includes the other tasks in the word “completing,” as noted in the text. DIFFICULTY: moderate; PAGE: 45; OBJECTIVE: 1; TYPE: concept 4. The first stage of the writing process includes a. clarify your purpose b. analyze audience members c. gather information d. all of the above
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Chapter 3: Planning Business Messages 37 ANSWER: d. These are all part of the planning stage of writing. DIFFICULTY: moderate; PAGE: 45; OBJECTIVE: 1; TYPE: concept 5. The second stage of the writing process includes a. gathering information that will inform, persuade, or motivate your audience b. organizing your ideas and composing the first draft c. revising and rewriting until the message is clear and effective d. adapting your message to the audience’s needs ANSWER: b. The second stage of the writing process is organizing and writing the first draft. DIFFICULTY: difficult; PAGE: 45; OBJECTIVE: 1; TYPE: concept 6. When do you step back to review the content and organization for overall style, structure, and readability? a. planning b. writing c. completing d. revising ANSWER: c. Only “c” notes the stage in which the tasks listed are undertaken. DIFFICULTY: moderate; PAGE: 45; OBJECTIVE: 1; TYPE: application 7. The planning stage should take about a. 10% of the time you have to produce the message b. 30% of the time you have to produce the message c. 50% of the time you have to produce the message d. 70% of the time you have to produce the message
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Chapter 3: Planning Business Messages 38 ANSWER: c. Devote about half of your time to planning the message. DIFFICULTY: difficult; PAGE: 45; OBJECTIVE: 1; TYPE: application 8. The general purpose of a business message will be to a. inform, persuade, and collaborate with your audience b. inform, persuade, and sell your product to your audience c. inform, persuade, and promote your professional reputation d. inform, persuade, and eliminate the competition ANSWER: a. The general purpose of a business message is to inform, persuade, and collaborate with your audience. DIFFICULTY: moderate; PAGE: 46; OBJECTIVE: 1; TYPE: concept
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chapter 3 - CHAPTER 3 PLANNING BUSINESS MESSAGES Multiple...

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