chapter4 - CHAPTER 4 WRITING BUSINESS MESSAGES Multiple...

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CHAPTER 4 WRITING BUSINESS MESSAGES Multiple Choice 1. Good organization in business messages a. is the same the world over b. differs from culture to culture c. is very different even between the U.S. and Canada d. all of the above ANSWER: b. The idea of what makes for good organization differs from culture to culture. DIFFICULTY: moderate; PAGE: 70; OBJECTIVE: 1; TYPE: concept 2. Good organization helps your audience a. understand your message b. accept your message c. save time d. all of the above ANSWER: d. Good organization helps your audience in all of the ways listed. DIFFICULTY: easy; PAGE: 71; OBJECTIVE: 1; TYPE: concept 3. Activities that can help you organize business messages effectively include all of the following except a. defining the main idea b. broadening the scope c. grouping the supporting points d. selecting a direct or an indirect approach ANSWER: b. When organizing a business message, you should limit the scope of your message rather than broaden it. DIFFICULTY: difficult; PAGE: 71; OBJECTIVE: 2; TYPE: concept 4. In a business message, the main idea a. is the same as the topic b. makes a statement 陈陈 about that topic c. is less complicated when you are being persuasive d. all of the above ANSWER: b. Your main idea makes a statement about your topic. It is more complicated if it is persuasive. DIFFICULTY: difficult; PAGE: 71; OBJECTIVE: 2; TYPE: concept 5. According to researchers, an audience can remember a. one major point b. three to four major points c. six to seven d. any number, as long as the points are clear and emphatic 53
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Chapter 4: Writing Business Messages ANSWER: b. According to researchers, your audience can remembers three to four, perhaps, five major points at the very most. DIFFICULTY: difficult; PAGE: 71; OBJECTIVE: 2; TYPE: concept 6. An outline will help you a. visualize how your major points and supporting details will fit together b. keep on track c. cover the important information d. all of the above ANSWER: d. An outline helps do all of the above. DIFFICULTY: easy; PAGE: 73; OBJECTIVE: 3; TYPE: concept 7. All of the following are features of an outline except a. use numbers and letters to identify each point b. divide a topic into at least four parts c. ensure that each group of ideas is separate and distinct d. indent points to show which ideas are of equal status ANSWER: b. Outlines divide a topic into at least two parts. DIFFICULTY: difficult; PAGE: 73; OBJECTIVE: 3; TYPE: concept 8. The lowest levels or steps on an outline should contain a. the individual facts and figures that make up your evidence b. the major supporting points c. your main topic d. you main idea ANSWER: a. Every level is a step along the chain from the abstract to the concrete; the lowest level contains your evidence.
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This note was uploaded on 03/15/2012 for the course IS 301 taught by Professor Aleiss during the Spring '08 term at CSU Long Beach.

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chapter4 - CHAPTER 4 WRITING BUSINESS MESSAGES Multiple...

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