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chapter4 - CHAPTER 4 WRITING BUSINESS MESSAGES Multiple...

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CHAPTER 4 WRITING BUSINESS MESSAGES Multiple Choice 1. Good organization in business messages a. is the same the world over b. differs from culture to culture c. is very different even between the U.S. and Canada d. all of the above ANSWER: b. The idea of what makes for good organization differs from culture to culture. DIFFICULTY: moderate; PAGE: 70; OBJECTIVE: 1; TYPE: concept 2. Good organization helps your audience 3. Activities that can help you organize business messages effectively include all of the following except a. defining the main idea b. broadening the scope c. grouping the supporting points d. selecting a direct or an indirect approach ANSWER: b. When organizing a business message, you should limit the scope of your message rather than broaden it. DIFFICULTY: difficult; PAGE: 71; OBJECTIVE: 2; TYPE: concept 4. In a business message, the main idea 5. According to researchers, an audience can remember 53
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Chapter 4: Writing Business Messages 6. An outline will help you a. visualize how your major points and supporting details will fit together b. keep on track c. cover the important information d. all of the above ANSWER: d. An outline helps do all of the above. DIFFICULTY: easy; PAGE: 73; OBJECTIVE: 3; TYPE: concept 7. All of the following are features of an outline except 8. The lowest levels or steps on an outline should contain a. the individual facts and figures that make up your evidence b. the major supporting points c. your main topic d. you main idea ANSWER: a. Every level is a step along the chain from the abstract to the concrete; the lowest level contains your evidence. DIFFICULTY: difficult; PAGE: 74; OBJECTIVE: 3; TYPE: concept
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