Caselet Collection

Caselet Collection - Sample End Term Caselet 1 In the seven...

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Sample End Term Caselet 1. In the seven months between April and October this year, the Chevy Spark has managed to sell less than 12,000 units, or an average of 1,700 units a month, while its peers Alto and WagonR (Maruti Suzuki) , Indica (Tata Motors) and Santro (Hyundai) have had average monthly sales of 10,000- 18,000 units. Since the April launch, monthly sales of Spark have oscillated between 1,200 and 2,300 units. For 10 days in October, as a festival season offer, GM offered a massive discount of Rs 53,000 on the six-month old model, which got bookings for 12,000 units. Once again keeping in mind the low sales volume in December company management has decided to offer a discount of Rs. 55,000 on sale of every spark. Comment on this strategy of company to gain market share.
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