exam 4 notes

exam 4 notes - 11/8/2007 8:37:00 AM * "Any paid form...

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Journalism Exam # 4 Notes 08/11/2007 08:37:00 * “Any paid form of nonpersonal presentation and promotion of ideas, goods, or services  by an identified sponsor.” – The American Marketing Assosiation * pays for much of the media that we see The Importance of Advertising Serves to promote products and services-drives sales Educational function- perscrption drug compaines educate on effects Economic role Social function- identity based on brand apparel we wear 1830’s- Industrializtion and the growth of advertising Modernazation- identity through products o Abundance of things we need, so they need to persuade people that  they need them = advertising Importance of brands Brand names rose Brand image o Paying more because you are worth it and want the image Types of Ad’s Consumer advertising o Direct- do soemthing right now
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exam 4 notes - 11/8/2007 8:37:00 AM * "Any paid form...

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