Chap004 - CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING MULTIPLE CHOICE QUESTIONS 4-1 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL Demarketing is defined as marketing to reduce demand for a good or service. Which of the following companies has engaged in demarketing? a. General Motors b. Microsoft c. Anheuser-Busch d. General Electric e. Johnson & Johnson Answer: c Page: 99 Rationale: Anheuser-Busch has worked to convince people not to abuse its products. Note that demarketing does not destroy product demand only reduces or shifts it. 4-2 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL Anheuser-Busch's commitment to saving the environment indicates that it would act in accordance with the _____, the view that an organization should discover and satisfy the needs of its consumers in a way that provides for society's well-being. a. societal marketing concept b. rights of the consumerist c. generic mission statement d. marketing concept e. sales concept Answer: a Page: 99 Rationale: This definition comes from chapter 1. 4-3 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL The Family Talk About Drinking campaign developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of: a. ethical behavior in marketing. b. negative advertising. c. the societal marketing concept. d. consumerism. e. legal responsibility in marketing. Answer: a Page: 99 Rationale: The Anheuser-Busch campaign, Family Talk About Drinking, to help parents address the topic of underage drinking is an example of ethics in marketing. 198
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4-4 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL Anheuser-Busch is trying to act socially responsible toward which of its stakeholders? a. environmentalists b. people who drink beer c. ABRC, the world's largest recycler of aluminum d. children who might think drinking beer would make them cool e. all of the above Answer: e Page: 99-100 Rationale: Stakeholders is defined in chapter 2. The term stakeholder refers to any group or organization that has a stake in the performance of the company. 4-5 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL When Anheuser-Busch introduced its Know When to Say When campaign even though it might result in a loss of potential sales, it demonstrated: a. stakeholder responsibility. b. profit responsibility. c. utilitarianism. d. social responsibility. e. cause-related marketing. Answer: d Page: 99-100 Other Locations: W Rationale: Social responsibility is the view that organizations are part of a larger society and are accountable to that society for their actions. 4-6 ETHICS DEFINITION _____ are the moral principles and values that govern the actions and decisions of an individual or group.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 54

Chap004 - CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online