Chap016 - CHAPTER 16 INTEGRATING SUPPLY CHAIN AND LOGISTICS...

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CHAPTER 16 INTEGRATING SUPPLY CHAIN AND LOGISTICS MANAGEMENT MULTIPLE CHOICE QUESTIONS 16-1 CHAPTER OPENING EXAMPLE: THE BULLWHIP’S STING DEFINITION Companies define the term bullwhip as: a. too much inventory to satisfy customer needs. b. too little inventory to satisfy customer needs. c. missed production schedules. d. ineffective transportation or delivery caused by miscommunication. e. all of the above. Answer: e Page: 423 Rationale: The bullwhip includes a through d, and its sting is poor customer service and lost revenue and profit opportunities. 16-2 CHAPTER OPENING EXAMPLE: THE BULLWHIP’S STING DEFINITION Suppliers, manufacturers, and resellers define the bullwhip as all of the following EXCEPT: a. poor customer service and lost revenue and profit opportunities. b. too much inventory to satisfy customer needs. c. too little inventory to satisfy customer needs. d. ineffective transportation or delivery caused by miscommunication. e. missed production schedules. Answer: a Page: 423 Rationale: Poor customer service and lost revenue and profit opportunities is the bullwhip result. 16-3 CHAPTER OPENING EXAMPLE: THE BULLWHIP’S STING DEFINITION How do suppliers, manufacturers, and resellers define the bullwhip sting? a. as too much inventory to satisfy customer needs b. as too little inventory to satisfy customer needs c. as missed production schedules d. as poor customer service, lost revenue, and profit opportunities e. as ineffective transportation or delivery caused by miscommunication Answer: d Page: 423 Rationale: Alternatives a, b, c, and e are all parts of the bullwhip. The sting or the result of the bullwhip is poor customer service and lost revenue and profit opportunities. 926
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16-4 LOGISTICS DEFINITION Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called: a. strategic distribution. b. movement and storage. c. logistics. d. direct selling. e. logistical-assisted manufacturing (LAD). Answer: c Page: 424 Rationale: Key term definition—logistics 16-5 LOGISTICS APPLICATION UPS Logistics earned more than $1 billion in revenue in a recent year and is one of the fastest growing divisions of UPS. UPS Logistics designs and manages entire transportation and customer service networks for global clients that include Ford Motor Co. and National Semiconductor. UPS Logistics: a. creates utility for these companies' customers. b. assumes the role of freight forwarder. c. increases the number of steps in the value proposition. d. assumes the role of drop shipper. e. does not influence their clients' supply chain. Answer: a Page: 424 Other Locations: SG Rationale: Logistics focus on getting the right amount of the right product to the right place (time and place utility) at the right time at the lowest possible cost—in this case, for the customers of Ford and National Semiconductor.
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This note was uploaded on 03/11/2012 for the course MKTG 351 taught by Professor Benedicktus during the Fall '08 term at CSU Fullerton.

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Chap016 - CHAPTER 16 INTEGRATING SUPPLY CHAIN AND LOGISTICS...

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