COURSEOUTLINE Business Research

COURSEOUTLINE Business Research - BUSINESS RESEARCH METHODS...

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BUSINESS RESEARCH METHODS PINGALI VENUGOPAL COURSE OUTLINE OBJECTIVE: The objective of is this part is to provide an user’s perspective to the research process. It starts by differentiating the decision process from the research process. Then it focuses on the role that the marketer has to play during the research process to ensure information collected is appropriate for marketing decisions. CLASS SCHEDULE SESSION NO 1. An overview of the Research Process 2. Conceptualization of the research study Case: Rating of business schools. 3. Formulating Research Questions Cases: Suncoast Bank Brightface Toothpaste 6. Instrument and Questionnaire development Case: Wolff Drug Company 7. Qualitative Research 8. Sampling 9. Mid term 10. Case discussion: Hamilton Power tools. 11. Introduction to data analysis 12. Project proposals 13. Project proposals Assignment The assignment would simulate a competitive bidding situation. Two groups (of 5 members each) would bid for a research study. The teams are required to work independently and present a
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This note was uploaded on 03/09/2012 for the course MBA 101 taught by Professor Xxx during the Spring '12 term at Xavier.

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COURSEOUTLINE Business Research - BUSINESS RESEARCH METHODS...

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