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Unformatted text preview: 1. The company begins the operations with only 3 restaurants in 3 cities. And further expansion will not be conducted until these become sustainable. 2. The company will use locations which target urban middle class with sophisticated consumption patterns. 3. The restaurants will be at locations where other outlets of Yum Foods such as KFC, Pizza Hut etc do not exist. 4. Hence, since target market is the same, there is nothing similar close by, in case of failure of LSJ, the company can convert these three outlets into either KFC or Pizza Hut which are profitable brands of Yum Foods, and thus minimise its start up costs....
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- Spring '12