Week 4 Assignment_Swot Analysis

Week 4 Assignment_Swot Analysis - Scrub Shine Page 1...

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Scrub & Shine Page 1 3/12/2012 Brian Collins BUS/210_Linda Gettle Axia College of University of Phoenix Richardson Scrub & Shine Car Wash Business Plan
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Scrub & Shine Page 2 3/12/2012 The business plan that I selected was a car wash company named Richardson Scrub & Shine, located in New York. This business will be run by Derrick Richardson. The Richardson family has been in the car business for over 30 years and holds a respectable name. This is a huge strength for the company because not only have they been doing business for some time now, but they have also worked in the surrounding area throughout those 30 years building a reputation for themselves. Their biggest strength will be having a high rapport with the community. The area in which the business will be located is in an above income community. This is good for business for a few reasons; first, the community will most likely own expensive cars, which they will want to have a professional cleaning done, and second, there is reason to believe that since customers own more expensive cars, they will want them cleaned more often. As wealth residence will strengthen the business, there are approximately 5 car dealerships that are located within a three mile radius of the car wash. This is a great opportunity for the business to thrive from for these dealerships could use our services. This would make up most of the percentage of customers if the company can get the dealerships to use the carwash as a resource. “The economy has caused many people to keep their vehicles longer than ever
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Week 4 Assignment_Swot Analysis - Scrub Shine Page 1...

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