crm netflix project in group.

crm netflix project in group. - What kind of movies the...

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CRM By: Professor: Carlton CUNNINGHAM
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Synopsis NETFLIX: : An online movie rental service that allows a member to keep a wish list of movies. Customers receive movies incrementally from their wish list (by mail), based on their type of plan. Members can: Instantly watch online on your PC or Mac. Instantly watch right on your TV via devices streaming from Netflix. Choose from a growing library of movies & TV episodes.
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CRM  MODEL
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CRM Create a Database It takes two simple steps: Read our Affiliate Network Agreement Apply Now Once your application is accepted, you will be directed to a menu of tools, including the Netflix logo, creative and code needed to set up your links. Transactions : The completed rent history. Customer Contacts : Customer information. Descriptive Informative
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Unformatted text preview: : What kind of movies the customer is looking for. • Response to marketing stimuli : CRM Analyzing the Data Lifetime Customer Value (LCV) Analyzing our clients Current Profitability Selecting who rent more And who not Future Profitability Offer more options to our client Who not rent frequently. CRM Social Reds Facebook Twitters MySpace Others. Advertising Newspaper Magazine TV TARGETING THE CUSTOMERS INTERNET CRM RELATIONSHIP MARKETING Mutual benefits agreement where both the buyer and seller have an interest in providing a more satisfying exchange. It involves using technolog to organize, synchronize business Processes, • Privacy Issues : http://www.netflix.com/PrivacyPolicy • Metrics : * Members. * Shipping movies per day. *...
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This note was uploaded on 03/10/2012 for the course BUSINESS 201 taught by Professor Chess during the Spring '12 term at Miami Dade College, Miami.

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crm netflix project in group. - What kind of movies the...

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