Strategies Review Study Guide

Strategies Review Study Guide - Study Guide Student 1. A...

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Study Guide Student 1. A European-based company that makes all of its goods at a plant in Brazil and then exports the Brazilian-made goods to country markets in many different parts of the world A. is competitively disadvantaged when the euro declines in value against the Brazilian real. B. is competitively disadvantaged when the Brazilian real declines in value against the currencies of the countries to which the Brazilian-made goods are being exported. C. becomes less competitive in foreign markets when the Brazilian real gains in value against the currencies of the countries to which the Brazilian-made goods are being exported. D. is competitively advantaged when the euro appreciates in value against the Brazilian real. B. has no interest in whether the euro grows stronger or weaker versus the Brazilian real unless its chief competitors are other companies located in countries whose currency is also the euro. 2. Which of the following is not a typical option that companies have to consider to tailor their strategy to fit the circumstances of emerging country markets? A. Prepare to compete on the basis of low price B. Be prepared to modify aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding) C. Try to change the local market to better match the way the company does business elsewhere D. Develop a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly E. Stay away from those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances 3. The generic strategic options for competing in foreign markets include A. global low-cost, global differentiation, global best-cost, and global focus strategies. B. maintaining a national (one-country) production base and exporting goods to foreign markets. C. licensing foreign firms to produce and distribute one's products or to use the company's technology. D. a custom-tailored country-by-country approach based on meeting the particular needs of particular buyers in each target country. E. All of the above. 4. The best strategy options for a local company in competing against global challengers include A. locating buyer related activities, such as sales, advertising, or technical assistance, close to buyers. B. export strategies, entering into alliances and/or joint ventures with one or more foreign companies having globally competitive strengths, and/or cross-border transfer strategies. C. export strategies, licensing strategies, franchising strategies, and cross-market coordination strategies. D. using understanding of local customer preferences to create customized products or
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Strategies Review Study Guide - Study Guide Student 1. A...

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