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Case1Excel

Case1Excel - Rosewood Hotels Resorts Individual Branding...

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Rosewood Hotels & Resorts Individual Corporate Branding Branding Remarks Source 2003 Total number of unique guests 115,000 115,000 Exhibit 8 Average daily spend $750.00 $750.00 Growth? 6% Exhibit 8 Number of days average guests stays 2 2 Exhibit 8 Average gross margin per room 32% 32% Exhibit 8 Average number of visits per year per guest 1.2 1.3 Exhibit 8 Average marketing expense per guest $130 $138.70 Growth? 3% Exhibit 8 Average new guest acquisition expense $150 $150 Exhibit 8 Total number of repeat guests 19,169 24,919 Calculate of which: Total number of multiproperty stay guests 5,750 11,500 Calculate Additional costs required per annum n.a. 1,000,000 Page 6 Discount rate 8% 8% Exhibit 8 Average guest retention rate 16.67% 21.67% Calculate
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Rosewood Hotels & Resorts CLTV Calculation with Individual Brand Strategy 2003 2004 2005 2006 2007 2008 2009 Number of nights per stay n.a. 2.0 2.0 2.0 2.0 2.0 2.0 Number of stays per guest n.a. 1.2 1.2 1.2 1.2 1.2 1.2 Revenue per night n.a. $795
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