mar quiz2

mar quiz2 - Question 1 0 out of 2 points Suppose the...

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Question 1 0 out of 2 points Suppose the benchmark competitive product has a price of $300, costs $200 to install, and averages $500 in usage and maintenance costs. Your product is priced at $400, costs $100 to install, and averages $400 in usage and maintenance costs. In this situation, the economic value of your product over the benchmark competitive product is _____. Answer Selected Answer: -$100 Correct Answer: $100 Question 2 0 out of 2 points Sony's microwave achieved a relative performance rating of 119 relative to other microwaves
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tested. Its relative price score was 87. This means that according to this test, Sony provides _____. Answer Selected Answer: high relative pricing for above-average quality Correct Answer: above-average performance with below-average prices Question 3 2 out of 2 points The customers who are more knowledgeable users and who often extend the application of the product to solve other problems or achieve a more complete customer solution are known as _____. Answer Selected Answer: lead users Correct Answer: lead users Question 4 2 out of 2 points Which of the following is NOT considered when determining an
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overall measure of perceived customer benefits? Answer Selected Answer: relative price Correct Answer: relative price Question 5 0 out of 2 points Value for the channel intermediary is derived from a combination of (1) profitable use of space, (2) inventory turnover, and (3) ____. Answer Selected Answer: all marketing expenses Correct Answer: the marketing expenses needed to promote the product held in that space Question 6 0 out of 1 points The ratio of maximum market potential to current market demand is known as the Share Development Index (SDI).
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Answer Selected Answer: True Correct Answer: False Question 7 1 out of 1 points The first step in understanding market demand is to develop a broad vision of what the market is. Answer Selected Answer: True Correct Answer: True Question 8 0 out of 1 points One disadvantage of the Market Share Index is that is does not identify important sources of lost market share opportunity. Answer Selected Answer: True Correct Answer: False Question 9 1 out of 1 points Three key sources of customer benefits include perceived product,
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company or brand benefits. Answer Selected Answer: True Correct Answer: True Question 10 1 out of 1 points Reverse innovation begins by identifying new product benefits. Answer Selected Answer: False Correct Answer: False Question 11 2 out of 2 points _____ represents the total number of customers who have entered a market at a specific point in time. Answer
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mar quiz2 - Question 1 0 out of 2 points Suppose the...

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