chapter 7

chapter 7 - Music Chapter 7:Much Music, Mega-Stars, and...

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Music Chapter 7:Much Music, Mega-Stars, and Mega-events: Rock in the 80’s Page 302-357 The Early 1980’s: Record Recession 1979 saw an 11 per cent drop in annual record sales across North America the first major recession in the industry in 30 years. Record companies were trimming staff, cutting back expenses, signing fewer new acts, and raised the prices of LP’s and cassette tapes. Recovery was due to a few recordings by superstar musicians like Michael Jackson, Madonna, Bryan Adams, Prince, Springsteen, Whitney Houston, Phil Collins, and Janet Jackson. Competition of new forms of entertainment arose with home video, cable television, video games, decline of disco, and illegal copying (pirating) of commercial recordings by consumers with cassette tape decks. In 1984, sales of pre-recorded cassettes, boosted by popularity of Sony Walkman and boom boxes, surpassed those of vinyl discs for first time in history. The development of digital sound recording led to the introduction of the five inch CD, and because these CD’s were done by laser beam vs. diamond needle, they were not subject to wear and tear like cassettes. Raised prices from $8 to $9 to 13 because of the high demand for these CD’s. Also saw the rise in digital technology for producing and manipulating sounds like the drum machines, sequencers, samplers, MIDI (musical instrument digital interface). With the expansion of the personal compute, we saw a growth in hip hop and techno which used samples, loops, and grooves. Satellites broadcasting of live concerts Sudden Rise of Music Videos, MTV 1981 Launch of MTV First song broadcast on MTV bore title “Video Killed the RadioStar”. Also sparked a second British Invasion with groups like Eurythmics, Flock of Seagulls, Adam Ant, Billy Idol. Out of 750 videos shown on MTV, maybe 20 contained black artists which was weird with Michael Jackson and Rick James making multi platinum albums. MTV argued the fact that it focused on rock and that is why they didn’t make it into heavy rotation. 1982, Micheal Jackson’s album Thriller had mammoth success and promoted new standards for production quality, creativity, and cost. Out of the song thriller, MJ made a 60 minute home video with the original 15 minute video and lots of filler material, including interviews. It sold 350,000 copies in firxt six months, yet MTV still did not play them. Columbia records threatened the withdrawl of their white rock groups if MJ wasn’t put in and finally was. Music TV in Canada MuchMusic Started in 1984, by Moses Znaimer, became a part of basic Canadian cable in 1989. Zaimer also established MusiquePlus, which was a francophone version of MuchMusic became part of Quebec basic cable in 1988. MuchMusic started with a Top 40 format, and then had DJ’s that would introduce videos from week to week in a heavy, medium, and light rotation. They added weekly shows that focused on specific genres likle francophone (French kiss), rap (rap city), novelty (fromage), indie (The Wedge) and etc.
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This note was uploaded on 03/11/2012 for the course MUSIC 2700 taught by Professor Sanden during the Spring '09 term at UWO.

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chapter 7 - Music Chapter 7:Much Music, Mega-Stars, and...

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