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Unformatted text preview: Music 2700 Chapter 5: Rock in the CRTC Era: The 1970’s The Late Sixties and early Seventies One of the most pervasive stereotypes about the 1970s- famously captured in novelist Tom Wolfe’s epithet, ‘The Me Decade’- involves a shift in the values of young adults away from the communitarian, politically engaged ideals of the 1960s counterculture towards more materialistic and conservative attitudes. Historians often call this shift in values “The retreat from radicalism”.-1970s saw a ‘turning inward’ in North American culture -As the 1960s drew to a close, the sense that the entire Western world teetered on the brink of violent revolution was palpable.-Yuppies (The youth international Party) organized riots and protest for rights such as equal rights for men and women, to ‘resist’ the Vietnam war, status of Canada’s native people, presence of military-industrial complex on Canadian campuses, American culture and economic encroachment. Just as Canada seemed increasingly fragmented as the 1970’s dawned, so the fragmentation of rock into a number of ‘roots, ‘soft’ and ‘pop’ subgenres in the 1970s signaled a general retreat from-if not an outright repudiation of –experimentalism in popular culture and music. Many of rock music’s makers and fans began to seriously reconsider basic assumptions about the nature of power that underpinned much counterculture thought and expression In the late 60s and many simply outgrew the idea of revolution coming to see value in democratic capitalism and mobility in working to effect’ change from within’ - And by 1971 , rock music had begun to reflect these changes, somehow managing to become a multi-billion dollar industry in the process. The Rock Industry in the 1970s- During the 1970s the rock industry reached new heights of consolidation in North America . Most major record labels in Canada remained wholly subsidiary units of corporations situated either in the US or Brittan. Six large corporations were responsible for an estimated 80 percent of all records sold in North America • Columbia/CBS • Warner Communications • RCA Victor • Capitol-EMI • MCA • United Artists- MGM Profits from record sales reached new heights (2 bill in 73, 4 bill in 78) -In part having to do with the increasing popularity of pre-recorded tapes. The eight-track cartridge (from 60s just getting really pop now). These accounted for 1/3 of all music sold. -However the music industry had becoming increasingly risky. During the 1970s the industry came to depend on a relatively small number of million-selling (‘platinum’) LPs to turn a profit. (Ex. Paul McCartney, Elton John, Steve Wonder) -These artists were able to demand million dollar deals that indie companies could not match this resulted in the Indies only representing 1 in ever 10 records sold. As well as the energy crisis of 1973, which created a shortage of polyvinyl chloride, created a shortage of supplies to make disc and tapes and drove many small labels out of business. shortage of supplies to make disc and tapes and drove many small labels out of business....
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