New OB Ch 3 - Individual Behaviour Perception, Attribution,...

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Individual Behaviour   Perception, Attribution, and  Judgment of Others Chapter Three
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What Is Perception? n Components of Perception – simple process of  identifying, organizing, and interpreting  stimuli
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A Model of the Perceptual Process n Unfamiliar target encountered n Openness to target cues n Familiar cues encountered n Target categorized n Cue selectivity n Categorization strengthened 
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Characteristics of the Perceptual Process n Perception is  selective –  don’t use all of the cues,  evidence or information available in a situation n Perceptual  constancy –  view things as if they don’t  change at all n Perceptual  consistency-  humans have the  consistent tendency to affirm the cues that are more  common and disregard the ones they are  uncomfortable with
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Basic Biases in Person Perception n The impressions we form of others are  susceptible to a number of perceptual  biases: n Primacy (first impressions) and recency 
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New OB Ch 3 - Individual Behaviour Perception, Attribution,...

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