GingiB BUS660 Final Paper Organizational Transformation

GingiB BUS660 Final Paper Organizational Transformation -...

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Running head: ORGANIZATIONAL TRANSFORMATION 1 Organizational Transformation Gingi Brown BUS660 James Moore February 20, 2012 Ashford University
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ORGANIZATIONAL TRANSFORMATION 2 Organizational Transformation Throughout this course we have studied every aspect under leadership as a whole. There are such varied methods that a leader can utilize to reengineer and restructure any organization that they work for given the opportunity to meet the ever changing demands of that organization. Even though my organization of choice is Target and they as a company meet the expectations of its stakeholders, but on the first hand level there are many cracks that the guest experience that are relayed to me during shifts at Target. 1. Provide a brief background of the company, along with 2-3 current problems/challenges. Target is the company that I will be using for the benefit of this paper. The Target Store idea Sprang from Dayton’s to be the Discount Store Chain to their Elite Department Store image. The new store that they wanted to create would combine the best of fashion with the best of the discount world displaying quality throughout the 75 departments of the new store. Hence the birth of Target, the first store opened in 1962 in Rossville, Minnesota. By the end of 1962, Target store expanded to St. Louis Park, Duluth, and Crystal, MN. After going public in 1967, the Target “Red and White Bullseye” logo was updated and by 1968 the store had branched out nationwide to Dallas, Houston and St. Louis. By 1969, Dayton had Target’s first Distribution center in Fridley, MN to solely care for the Target Brand stores. Shortly their after Dayton merged with Hudson’s and became one of the fifteen largest non-food retailers in the nation. Targets remain very active in communities and provided much needed funds for schools and assist in local events in their areas (Target Timeline). Target throughout the past fifty years has sprung up all throughout the United States starting with the bigger cities and moving to the smaller areas and college towns.
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ORGANIZATIONAL TRANSFORMATION 3 Targets goals are to achieve the best shopping experience delivered in a clean, fast, fun, friendly, uncluttered environment and providing the best guest experience overall. Throughout the past, as technology improved Target used this to their advantage in training and making it more efficient to assist guests within their stores. It was not until 1993 that Target started their slogan of Expect More, Pay Less at Target which they consider the evolution of Brand Promise. Currently, what is seen that directly influences the guest experience at the Target store is the information flowing from one department to the next is sometimes lacking at my current location. Communication is extremely important in any organization. Working in retail, there are certain guidelines that are to be followed especially since we deal with certain liability issues. Target embraces empowering the employee to use more than just a one-way approach to any
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GingiB BUS660 Final Paper Organizational Transformation -...

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