GingiB OMM612 WK 1 A1 Social Change

GingiB OMM612 WK 1 A1 Social Change - SOCIAL CHANGE 1...

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SOCIAL CHANGE 1 Social Change Gingi Brown OMM 612 Instructor Kuffel May 30, 2011
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SOCIAL CHANGE 2 Social Change Business today is fast-paced. The inevitable thing in all organizations is change. This is due to the need to keep up with changes in any given situation. Functionalist theory assumes society is a system of interrelated parts that function in ways that promote the survival of the whole system (Harper, 44) with the focus is to define activities that will make the entire system thrive. This also allows the company to keep moving especially when technology changes and allows them to become part of the change rather than be left behind. Let me start by giving a brief overview of each theory. Functionalism is one of the oldest theories and by definition is built by two different concepts the application of the scientific method to the objective social world and use of an analogy between the individual organism and society (Functionalism). Conflict theory states that society or an organization functions so that each individual participant and its groups struggle to maximize their benefits, which inevitably contributes to social change such as political changes and revolutions (Conflict). Conflict theory focuses on understanding the changes that need to happen to make a company thrive. When you empower the employee to use more than just a one-way approach to any given situation there is better resolve for the customer and the organization. For example, when returning something at a store
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This note was uploaded on 03/11/2012 for the course OMM 612 taught by Professor Rachanamisraraj during the Spring '10 term at Ashford University.

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GingiB OMM612 WK 1 A1 Social Change - SOCIAL CHANGE 1...

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