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Beer Questionnaire Final - Group 1 Why Do Consumers Buy...

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Group 1 “Why Do Consumers Buy Beer?” Tim May, Mike Robinson, Richard Curtis, John Piscitelli, Jamie Berndt, Cherise
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Participant Information Age? Sex? Occupation? Postal Code? Income? Highest level of education completed?
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Scale and Scoring Nominal 1 through 7 scale for questionnaire Likert Scoring Give constructs nominal value of importance
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Lifestyle Do you buy beer for its functional benefit? (performance/quality) Is price/value for money a factor? Do you lead an active lifestyle? Do you buy beer for its social benefit? (enhancement of social concept) Do you buy beer for the positive emotions benefit? (evoke good feelings)
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Lifestyle cont. Do you buy beer for the negative emotions benefit? (offset negative feelings) Do you often drink beer alone? Do you often drink beer with friends? Do you drink beer during a specific time of the day? How important is the social setting for drinking?
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Labeling When a beer you usually drink is unavailable, how much does the labeling effect your “runner up” beer?
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