Beer Questionnaire - Group 1 Why Do Consumers Buy Beer Tim May Mike Robinson Richard Curtis John Piscitelli Jamie Berndt Cherise Participant

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
Group 1 “Why Do Consumers Buy Beer?” Tim May, Mike Robinson, Richard Curtis, John Piscitelli, Jamie Berndt, Cherise
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Participant Information Age? Sex? Occupation? Postal Code? Income? Highest level of education completed?
Background image of page 2
Scale and Scoring Nominal 1 through 7 scale for questionnaire Likert Scoring Give constructs nominal value of importance
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Lifestyle Do you buy beer for its functional benefit? (performance/quality) Is price/value for money a factor? Do you lead an active lifestyle? Do you buy beer for its social benefit? (enhancement of social concept) Do you buy beer for the positive emotions benefit? (evoke good feelings)
Background image of page 4
Lifestyle cont. Do you buy beer for the negative emotions benefit? (offset negative feelings) Do you often drink beer alone? Do you often drink beer with friends? Do you drink beer during a specific time of the day? How important is the social setting for drinking?
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Labeling When a beer you usually drink is unavailable, how much does the labeling effect your “runner up” beer?
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/12/2012 for the course BUSINESS 4500 taught by Professor Warren during the Spring '12 term at Youngstown State University.

Page1 / 12

Beer Questionnaire - Group 1 Why Do Consumers Buy Beer Tim May Mike Robinson Richard Curtis John Piscitelli Jamie Berndt Cherise Participant

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online