Beer Questionnaire Rough

Beer Questionnaire Rough - Group 1 Why Do Consumers Buy...

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Group 1 “Why Do Consumers Buy Beer?” Tim May, Mike Robinson, Richard Curtis, John Piscitelli, Jamie Berndt, Cherise Benton
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Participant Information Age? Sex? Occupation? Postal Code? Income? Highest level of education completed?
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Lifestyle Do you buy beer for its functional benefit? (performance/quality) Is price/value for money a factor? Do you lead an active lifestyle? Do you buy beer for its social benefit? (enhancement of social concept) Do you buy beer for the positive emotions benefit? (evoke good feelings)
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Lifestyle cont. Do you buy beer for the negative emotions benefit? (offset negative feelings) Do you often drink beer alone? Do you often drink beer with friends? Do you drink beer during a specific time of the day? How important is the social setting for drinking?
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Labeling When a beer you usually drink is unavailable, how much does the labeling effect your “runner up” beer? 2.) How willing are you to try a new beer based
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Beer Questionnaire Rough - Group 1 Why Do Consumers Buy...

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