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Internship Term Paper Final 12.12.11

Internship Term Paper Final 12.12.11 - Timothy May Fall...

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Timothy May Fall 2011 Marketing 4850 Internship Huntington National Bank Supervisor: Sandra Lisko Regional VP of Marketing 108 Main St . Warren , OH 44481 Phone: (330) 770-4080
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What an Internship is to ME A marketing internship is an excellent way to submerge yourself in the Marketing field , while at the same time gaining valuable work experience that can be carried throughout one's professional career . Each internship I researched had certain specific requirements that differed , but the bulk of the necessary qualifications remained consistent . A marketing intern works very closely with advertising , marketing , promotions , public relations , and sales professionals to coordinate their companies' market research , marketing strategy , sales , advertising , promotion , pricing , product development , and public relations activities . In small firms the owner or chief executive officer might assume all advertising , promotions , marketing , sales , and public relations responsibilities . In large firms , which may offer numerous products and services nationally or even worldwide , an executive vice president directs overall advertising , marketing , promotions , sales , and public relations policies . A marketing intern also works hand-in-hand with their respective marketing manager , who works with advertising and promotion managers to promote the firm's or organization's products and services . With the help of lower level managers , including product development managers and market research managers , marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products . Marketing managers also develop pricing strategies to help firms maximize profits and market share while ensuring that the firms' customers are satisfied . In collaboration with sales , product development , and other managers , they monitor trends that indicate the need for new products and services and they oversee product development . Advertising , marketing , promotions , public relations , and sales managers work in offices close
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to those of top managers . Working under pressure is unavoidable when schedules change and problems arise , but deadlines and goals still must be met . These are qualifications of the jobs researched . For each marketing position , employers often prefer a bachelor's or master's degree in business administration with an emphasis on marketing , or at least are in hopes of the intern pursuing a degree . Computer skills are necessary for record keeping and data management , and the ability to work in an Internet environment is becoming increasingly vital as more marketing , product promotion , and advertising is done through the Internet . The Internet is a powerful tool that each position utilizes , especially in the field of social media .
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