Internship Term Paper - Marketing 4850 Internship Term...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing 4850 Internship Term Paper Timothy May Huntington National Bank Marketing Intern Fall 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What an Internship is to ME A marketing internship is an excellent way to submerge yourself in the Marketing field, while at the same time gaining valuable work experience that can be carried throughout one's professional career. Each internship I researched had certain specific requirements that differed, but the bulk of the necessary qualifications remained consistent. A marketing intern works very closely with advertising, marketing, promotions, public relations, and sales professionals to coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotions, sales, and public relations policies. A marketing intern also works hand-in-hand with their respective marketing manager, who work with advertising and promotion managers to promote the firm's or organization's products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products. Marketing managers also develop pricing strategies to help firms maximize profits and market share while ensuring that the firms' customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and they oversee product development. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals still must be met. These are qualifications of the jobs researched. For
Background image of page 2
each marketing position, employers often prefer a bachelor's or master's degree in business administration with an emphasis on marketing, or at least are in hopes of the intern pursuing a degree. Computer skills are necessary for record keeping and data management, and the ability to work in an Internet environment is becoming increasingly vital as more marketing, product promotion, and advertising is done through the Internet. The Internet is a powerful tool that each position ultilizes, especially in the field of social media. A few of the positions researched were found to have social media proficiency requirements. What I Bring to the Table
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/12/2012 for the course BUSINESS 4500 taught by Professor Warren during the Spring '12 term at Youngstown State University.

Page1 / 8

Internship Term Paper - Marketing 4850 Internship Term...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online