What an Internship is to ME
A marketing internship is an excellent way to submerge yourself in the Marketing field, while at
the same time gaining valuable work experience that can be carried throughout one's professional
career. Each internship I researched had certain specific requirements that differed, but the bulk of the
necessary qualifications remained consistent.
A marketing intern works very closely with advertising, marketing, promotions, public
relations, and sales professionals to coordinate their companies' market research, marketing strategy,
sales, advertising, promotion, pricing, product development, and public relations activities. In small
firms the owner or chief executive officer might assume all advertising, promotions, marketing, sales,
and public relations responsibilities. In large firms, which may offer numerous products and services
nationally or even worldwide, an executive vice president directs overall advertising, marketing,
promotions, sales, and public relations policies.
A marketing intern also works hand-in-hand with their respective marketing manager, who work
with advertising and promotion managers to promote the firm's or organization's products and services.
With the help of lower level managers, including product development managers and market research
managers, marketing managers estimate the demand for products and services offered by the firm and
its competitors and identify potential markets for the firm’s products. Marketing managers also develop
pricing strategies to help firms maximize profits and market share while ensuring that the firms'
customers are satisfied. In collaboration with sales, product development, and other managers, they
monitor trends that indicate the need for new products and services and they oversee product
Advertising, marketing, promotions, public relations, and sales managers work in offices close
to those of top managers. Working under pressure is unavoidable when schedules change and problems
arise, but deadlines and goals still must be met. These are qualifications of the jobs researched. For