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Unformatted text preview: Employee Number 10 Not required for marketing. Exchange Rate 10 Not required for domestic only sales. Interest Rate 10 Manufacturer or Vendor Number 10 Not required for marketing. Stock Market Closing Price 10 Most people purchase coffee independent of stock prices. Traffic Report 10 Only useful is location is directly on a traffic affected route. Price determines customer acceptance & top line sales volume. Price is set by Target Pricing Competition and What The Market Will Bear. Measures successfulness of marketing promotions. Needed to assess the clientel serviced and traffic pattern. Most major languages purchase coffee. Needed for multiligual menu. Only used if salepeople are paid by commission. Customer Religious Affilliation Coffee shops are not a major purchase (such as an auto). Product is not financed, so interest rates are not a dominant factor....
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This note was uploaded on 03/12/2012 for the course BUSINESS 4500 taught by Professor Warren during the Spring '12 term at Youngstown State University.
- Spring '12