MGT 3761 Assignment 1 - Assignment 1: Competitive Advantage...

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Assignment 1: Competitive Advantage MGT 3761 Group: Deb Dolasinski Cory Stevens Tim May
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Business Dilemma Business Decision One The supplier power for this coffee shop is lower. The reason being is that they have not updated their store since it first opened in 1952. They have no way of keeping up competition with other coffee shops that are now more hi-tech. Because they haven’t kept up with changing technologies, it will be more costly for them now to make all of the changes at once. The power of buyers is definitely higher when it comes to The Broadway Café. There are so many little coffee shops now-a-days that customers can choose from, and almost all of them have the same items to choose from. Whether you want a coffee and a doughnut, or maybe a smoothie and a cookie; almost all of your run of the mill coffee shops will have what you’re craving. When it comes to the threat of substitutes, I would say that this was high. Like I stated before, there are so many choices that a customer has when it comes to the coffee business. They can go to different places if they do not like the prices somewhere; they can go to another place for different or
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larger varieties of snacks and/or flavors. There is almost always a large amount of switching costs, which ultimately gives the buyer full power in purchasing exactly what they want and at what price,
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MGT 3761 Assignment 1 - Assignment 1: Competitive Advantage...

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