MKTG 3702 career research and analysis

MKTG 3702 career research and analysis - May 1 Career...

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May 1 MKTG 3702-01 Tim May 6/23/2011 Contents: Analysis Job Table Internship Listings (5) Analysis
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May 2 A marketing internships is a very good way to submerge yourself in the Marketing field, while at the same time gaining valuable work experience that can be carried throughout one's professional career. Each internship research has certain specific requirements that differ, but the bulk of the necessary qualifications remain consistent. A marketing intern works very closely with advertising, marketing, promotions, public relations, and sales to coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotions, sales, and public relations policies. A marketing intern also works hand-in-hand with their respective m arketing manager, who work with advertising and promotion managers to promote the firm's or organization's products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm’s products. Marketing managers also develop pricing strategies to help firms maximize profits and market share while ensuring that the firms' customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services and they oversee product development. Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals still must be met. These are qualifications of the jobs researched. For
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May 3 each marketing position, employers often prefer a bachelor's or master's degree in business administration with an emphasis on marketing, or at least are in hopes of the intern pursuing a degree. Computer skills are necessary for record keeping and data management, and the ability to work
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MKTG 3702 career research and analysis - May 1 Career...

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