Panera Case rough - 1 Panera Bread Case Tim May February...

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1 Panera Bread Case Tim May February 22, 2012
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2 Executive Summary Panera Bread has an opportunity to capture a large segment of the market and reward shareholders through growth of the company. Since the beginning, CEO Ron Shaich and his dynamic team have focused on the growth of their awkwardly positioned firm. Panera offers a “fast- casual”dining experience at their “bakery-cafes,” and relies on specific marketing tactics to research the company and grow at a steady rate (years 2002 through 2007, in the case). Panera Bread is one of the largest fast food restaurants, offering value added service with high quality products. Its strategy is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers, while at the same time, expanding on its already growing market penetration. A unique menu with a high focus on fresh artisan bread products, bakery-cafe operations, signature bakery-cafe design, and the great locations, the company has many major factors of their success. In addition, franchising is a key component of Panera’s success. Franchising has enabled Panera to grow more rapidly because it is the strategy of the Panera that enable it to be available in such location where customer can easily find it. With heavy competition in the restaurant industry, Panera is able to keep interest in their brand by offering a distinct dining experience and has invested heavily into market penetration and product development. In this analysis, we explore Panera as an organization with its goals in a crowded industry and demanding environment.
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3 Situational Analysis – Environment, Industry, Organization In the US, consumers have always demanded more from companies' product offerings. During the past decade, the consumers in the US have become more health conscious and savvy about what they put into their bodies. Health consciousness has become a major factor in how brands position their products in the market. This new enlightenment to healthier foods is a big part of type of products being issued to the market, and inevitably determine how well firms fair in the day-to-day operations. Panera has tackled this environmental factor in a straight-forward way. With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country. Every day, at every location, trained bakers craft and bake each loaf from scratch, using the best ingredients to ensure the highest quality breads. Panera's freshly baked bread only consists of four ingredients: water, natural yeast, flour, and salt. Also,
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This note was uploaded on 03/12/2012 for the course BUSINESS 4500 taught by Professor Warren during the Spring '12 term at Youngstown State University.

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Panera Case rough - 1 Panera Bread Case Tim May February...

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